About Ruoff mortgage logo
The Challenge: Ruoff Mortgage is a residential mortgage lender with a strong presence in the Midwest. Several decades of steady success had made them a household name. To keep pace with their growth, we set out to update and refresh their identity. Discover Our assessment of Ruoff Home Mortgage showed they had a portfolio of many different sub-brands that needed to be unified. We also pinpointed “approachability” as one of their strongest attributes. We wanted to make that quality come through in their branding and connect to their target audience in the same way their hands-on customer service did. Develop To bring the logo up-to-date and in-line with competitors, we looked for elements that already had equity among customers. Then, we determined what we could simplify. The phrase “Home Mortgage” was redundant—so we shortened it to “Ruoff Mortgage.” Shifting the color palette to just two shades of the same color also kept things clean, as did updating the typeface and refreshing the stepping stone icon. Deploy With the redesigned logo locked in, we crafted a brand story based on extensive market research. The new voice defined the “warm and fuzzy feeling” that positioned Ruoff as a trusted guide. The tagline—“Opening Doors”—reflected the optimism that Ruoff instilled in its customers. And in keeping true with the brand’s core attributes, the tone of the brand story stayed down-to-earth and empathetic. The Results: The entire process took about eight months, but it was action packed—full of research, feedback and inspirational ideas on how
Key features of the Ruoff mortgage logo that are enabled through these drivers include:
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- Ruoff Mortgage Employee Perks Benefits - Levels.fyi
- Ruoff Home Mortgage PNG Image - SeekPNG
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- From Local Lender to National Leader: Ruoff Mortgage
August 19th, 2024 03:38 PM Review 13 She is an amazing person that's eager to get you to the closing process. Just always met my needs and did more than what I asked her to do! Travis K A. Fort Wayne, IN, August 19th, 2024 11:56 AM See More Why should you choose Ruoff? 62 Branches throughout the US. 98.4% Customer Satisfaction Score.* 15 Days or less average clear-to-close.** 41 Years of helping homeowners like you. 7 Milestones updating you throughout the process. 10 Minutes at the closing table on average. *Based on 2023 independent third party customer satisfaction survey data. This is not an offer for extension of credit or a commitment to lend. All loans must satisfy company underwriting guidelines. Information and interest rate are subject to change at any time and without notice. Equal Housing Lender. NMLS #141868. Ruoff Mortgage Company, Inc. is an Indiana corporation. For complete licensing information visit: ** The average Clear to Close time is dependent on loan type, proper documentation, and other qualifying factors. Loan decision is subject to satisfactory appraisal, title review, and no change to financial condition. This is not an offer for extension of credit or a commitment to lend. Some restrictions may apply. Ruoff Mortgage NMLS #141868. Equal Housing Lender. Ruoff Mortgage Company, Inc. d/b/a Ruoff Mortgage is an Indiana corporation. For complete licensing information visit: Calculate what's best for you Use our calculator below to find an estimated monthly mortgage payment that works for you. Please remember the dollar amounts displayed are not guaranteed, and what you actually pay may be different. These estimates are for educational purposes only. Stay connected. Download our !
